"As the temperature drops and winter lingers, people are seeking ways to warm up their dull winter skin. Taking a note from Hollywood A-listers, many are abandoning the fake-baked looks achieved from UV tanning in favor of a more natural glow.

This is an important and timely shift, as research shows melanoma incidence among young women ages 18-39 has jumped an alarming 800 percent in the past 40 years. Additionally, there is evidence showing just one indoor tanning session increases users' chances of developing melanoma by 20 percent, and each additional session during the same year boosts the risk almost another 2 percent.

This new trend of natural radiance means having youthful and refreshed skin, not wrinkles, age spots and a leathery appearance.

"A glowing skin tone can be achieved through a healthy skin care and sun protection regimen," said Skin Cancer Foundation spokesperson Amy Forman Taub, M.D. "Adopting sun safety is a great way to keep your skin looking youthful, and will help prevent future sun damage, which often presents itself in the form of premature skin aging."

To help brighten winter skin, Taub and The Skin Cancer Foundation offer these tips:

Protect Against Sun Damage